Connect & Discover
The story of each new Serotta begins with you. So, the first step is for us to get to know you as a cyclist and understand what fuels your desire for a new Serotta and for you, the cyclist, to get to know us, our bicycles and the full range of offerings that are available to you. You can start by scheduling a conversation, requesting a fit consultation, or reserving a place in line by placing a deposit.
Once you decide to reserve your place, we will ask you to complete your “Cycling Profile” form. If you’d like, please feel free to download the form ahead of your scheduled call.
Conceive, Create & Review
After you've secured your place in line with a deposit the real fun begins as we kick off the creation process for your new Serotta. Our team will work closely with you to formalize all the details around bike fit, performance attributes, build, finish and logistics options. Once compiled, Ben himself reviews the information and begins the design process. Within 10-15 business days after all the information has been received, Ben will contact you to personally review the design package with you.
Crafting a bicycle you’ll fall in love with
Prior to scheduling your Serotta for manufacture and assembly you will be given the opportunity to make any final changes to your order. Then along with your final approval, we will submit an invoice for your final payment. Upon its receipt the frame will be scheduled for production and all components will be allocated for your new bicycle. We will provide an updated delivery window and provide schedule updates every two weeks.
Final Assembly and Dress Rehearsal
Prior to packaging or on-site pick-up, we assemble each bicycle to completion including a short test ride to ensure absolutely everything is working perfectly, then we'll contact you to review packaging, delivery and final re-assembly instructions before we bid your new Serotta adieu.
Say hello to your new best friend. Then get out and ride!
The most important aspect of your new Serotta is the way it rides. It will become your new cycling soulmate. If this is your first Serotta, you'll finally understand why through the years, Serotta owners tend to keep theirs for a very long time. If it's your next Serotta, you'll recognize a unique familiarity with those that came before... only updated for today and tomorrow. Enjoy!