This page contains links to several magazine articles written about Ben Serotta over the years.
We hope you enjoy them.
Serotta Cycling Announces New Trade Policies.
Published January 13, 2022
Entering its 50th year of bicycle making, Serotta Cycling announces three new business policies opening broader access to the brand.
After a four-decade rollercoaster of success, failure, and reinvention, the legendary American framebuilder returns to his roots.
By Allen St. John - Published: Jan 5, 2018
INSIDE THE PRO’S CLOSET
By Bruce Lin
Photos: The Pro’s Closet
There was a time long ago before Lance and the fall, before marginal gains, carbon fiber and race radios, where American cyclists were rock stars with long hair, big sunglasses and neon bikes. Greg LeMond was showcasing his talent in Europe and the Tour de France,
August 1, 2013 - By PavedStaff
Like most frame builders in the 1970s, Ben Serotta was designing custom frames based on the initial work of the Italian Cycling Federation, which published a book that suggested frame geometries based on a cyclist’s body measurements.
Serotta, who began building bikes in the 70s, is pouring his knowledge into two exciting new options
By Ron Koch - Published: Jan 9, 2018
After stepping away from bike manufacturing in 2013, legendary bike builder Ben Serotta is back with a new bike building venture. Serotta Design Studio, located in Saratoga, New York, was quietly started mid last year, and now has officially opened for orders through a new website and two distinct brands: the aModoMio, and the Duetti.
Published February 20, 2020
By Dean Yobbi
BALLSTON SPA, N.Y. (BRAIN) — After spending the past six years traveling the world as a bike designer and supply-chain consultant, Ben Serotta will relaunch his iconic bike brand this spring.
Serotta is an American bicycle builder located in Saratoga Springs, New York.
Named after founder Ben Serotta, the company was founded in 1972.