After an 8-year hiatus, Serotta is back and ready to launch a new generation of spectacular bikes as befits our 40-year legacy. To mark the occasion, we’re excited to announce the Prologue Edition–an advance run of limited release, custom-crafted and thoroughly modern titanium bicycles.

Only 100 will ever be produced. 

The essential modern disc-brake road bicycle for cyclists who are most “connected” on pavement but still enjoy the occasional detour onto dirt.

Our spirited adventure bicycle, is design-tuned to optimize handling on the less predictable surfaces of dirt and gravel roads, while retaining road manners on pavement.

Because nothing beats custom done right, just like you, each is an original. Before we start to design your bicycle, you’ll talk one-on-one with our team of specialists capped by a one-on-one with Ben himself so that we understand you as a cyclist and your kind of riding- pavement, gravel and anything in-between. Then on completion, your Prologue Edition will be signed, numbered and dated alongside the commemorative marque that only 100 bicycles will ever have.

But what we’re most excited about is to begin sharing the benefits of our latest design and engineering tour de force–a stunning, confidence inspiring ride that will draw your inner champion out to play.

Prologue offer available through October 30, 2020

Have questions? Contact us.


20 Prospect St. Suite 215
Ballston Spa, NY 12020
(518) 309 4159

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