To build the best of anything, including the fastest bicycles, requires starting slowly and methodically. That’s why we won’t rush the process. You are worth it.
Our approach to doing bicycles right is pretty simple. There is no one else just like you, so each new Serotta begins life as a conversation and a clean sheet of paper. We'll communicate one on one with you, ask questions, listen a lot and then propose two or three complete bicycle options that we believe you’ll love, explain why and review any other options or questions that you may have.
Since this is your bike, no one else’s, we encourage you to contact us at any time to help clarify any details, answer questions and plan the next step. We won’t even let you pay for anything until we’ve communicated with you directly to ensure we are completely simpatico. With your decision made, we’ll complete the design and get to work. It's simple and fun for you, a bit more complicated and serious (but still fun) for us.
About our Pricing Policy
You’ll notice that absent from this web site is a long pricelist with many options. This is for two reasons. First, particularly in the current global economies, prices and currency rates fluctuate frequently; the second and more important reason is that in our experience, standardized parts lists need to be modified more than 60% of the time based once optimized for the individual cyclist. So instead, we provide two or three complete bicycle specification selections that are specific to the one cyclist we are working with, you. This is why we also ask you to provide an expected budget range for your new bike.
Ready to order your new Serotta? Great!
To begin, we'd like to learn a little bit more about you:
We generally reply to email and messages in less than one business day, we are not open 24/7.
Begin ordering conversation and select model
Determine technical support options and sizing and fit
Select trim package.
An invoice requiring 50% non-refundable deposit is issued
Review and confim selections. With confirmation and second 50% payment, order goes to process phase.
Frame production and finishing are scheduled; components are ordered/staged. Delivery is arranged.
Determine sizing and fit
Select trim package
Arrange for delivery