Serotta Sport is the exclusive US distributor for Catlike helmets

Friday, May 28th 2010
For Immediate Release
 

(Saratoga Springs, NY) – May 28, 2010 – Catlike, the Spanish manufacturer of cutting edge cycling helmets, has entered into an exclusive distribution agreement with Serotta Sport. Starting this July, two Catlike helmet models, which fully comply with US helmet safety standards, will be available at specialty cycling retailers across the country.

“Catlike helmets are widely recognized as the most technologically advanced in the world and they’re worn by some of the biggest names in cycling,” states Serotta Sport president Stan Mavis. “We created Serotta Sport to be a collection of premium cycling brands, which are run by their original founders with a focus on quality and service—Catlike fits the bill perfectly.”




Catlike helmets will be distributed through the existing Serotta dealer network, and online at CompetitiveCyclist.com. The initial Catlike offering in the US will include the Whisper Plus and the Chrono Aero Plus, which are approved by European safety standards and the US Consumer Product Safety Commission. Serotta Sport plans to expand its Catlike product distribution to include the brand’s premium eyewear and footwear in the near future.

“Here at Catlike we are aware of the demand of our products in the US. We are now stronger than ever to land in such a demanding market,” states Catlike President, Pepe del Ramo. “The Catlike technology and design will be distributed by Serotta Sport, a company that shares our philosophy and dedication to quality.”




Whisper Plus
The Whisper Plus is Catlike’s top-of-the line helmet featuring the latest innovations in lightweight materials, ventilation and safety. Ventilation is efficiently delivered by 39 strategically positioned holes and Dual Flow technology, which links the frontal air intakes to large rear exit vents to create a constant airflow above the rider’s head. Safety is provided via Catlike’s Crash Energy Splitter technology, which effectively distributes crash energy across the entire helmet and allows for a compact, lightweight design. The distinctive look of the Whisper Plus helmet is easily recognizable atop pro riders on the Cervélo Test Team and Euskaltel-Euskadi. MSRP $275

Chrono Aero
The Chrono Aero features an aerodynamic shape and design perfected in wind tunnel testing and proven on the racecourse. The Chrono offers a minimal weight without sacrificing safety, and a shape that dramatically decreases turbulence behind the head of the rider. The Chrono Aero helped deliver Ignatas Konovalovas (Cervélo Test Team) to victory in the final time trial of the Giro d’Italia in 2009. MSPR $300

About Catlike
Catlike was founded 1998 by Spanish pro cyclist Pepe “El Gato” del Ramo, with a focus on quality, innovation and safety. The development team utilizes the latest design technologies to create visually aggressive and functionally designed, world-class performance helmets. Catlike is the official helmet of Team Euskatel Euskadi and the Cervelo Test Team. For more information, visit www.catlike.es.