(Saratoga Springs, NY) May 21, 2010 – Serotta, the manufacturer of high performance bicycles for over 38 years, is now building its custom products in record time. With a new management team and a focus on operational efficiency, Serotta is delivering hand-crafted bicycle frames and forks, built to customer specifications, in just four weeks or less.
Serotta’s management team took the reins at the company in April, with the announcement of president Stan Mavis, formerly of Pearl Izumi and Sugoi, and vice president of sales, Bonnie Mavis, previously a senior manager at Nordstrom. The new leadership, along with an operations and production department led by Patrick O’Farrell, combined with the strongest team of artisan bicycle craftsman in the company’s long history, have helped Serotta dramatically decrease its build timelines and increase its manufacturing capacity.
“Building custom frames by hand is a time-intensive process,” states Stan Mavis. “Ben Serotta with his wealth of experience, and has been freed up to focus on product, refining operations and production processes, which has allowed Serotta to exceed all previous standards of custom bike-building quality and efficiency.”
Serotta creates complete steel, titanium and carbon fiber frames and forks in its Saratoga Springs factory. Serotta is also one of the bicycle industry’s most vertically integrated companies, sourcing all its carbon fiber at a wholly-owned composites facility in Poway, Calif., under the direction of second generation carbon fiber guru Mike Lopez.