Serotta is the bike company that puts cutting edge technology under discerning riders worldwide. We're innovators with long heritage of our road bikes being raced to gold medals internationally. We're riders on road, track and trail. We're passionate about cycling. We push the envelope in service. Every time you get on a Serotta we want you to have the ride of your life.

Building the Best
Every day, Ben and the 40 dedicated Serotta staff ask, "How can we make it better?" We design, build, break, redesign, rebuild, test and repeat. We handpick our raw materials, making sure they meet rigorous quality control standards. Only when Ben is willing to put his signature on a bike does it move to production.

Independent
Because we're a small, independent frame builder, we can provide you with a level of service you simply won't get from any other company. Ben Serotta comes to work every day at the Serotta factory, and remains directly involved in designing and building our premier class bikes.

Pushing the Limits of Technology
Only Serottas have the extensive engineering of our proprietary Colorado Concept tubing design. It's the foundation behind the unique ride of each and every Serotta, to which we add Serotta-specific ride-enhancing features like our 3D XL dropouts. That's why Olympic athletes, world champions, professional cyclists and cycling aficionados the world wide choose our bikes over all the rest.

On the Cutting Edge
As bike designers and builders, we have distinguished ourselves for almost 30 years with performance engineering no one else imagined possible. We love designing and building bikes, and we thrive on challenge. That's what most people know about Serotta. We built the first US-made 'aero' pursuit frames (1977); the first modern geometry mountain bikes (1981); the 'S' bend chain stay (1984); Colorado Concept tubing (1985); the first butted titanium tubes (1993); and the first rider tunable suspension road bike (1999).

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