Serotta is driven by performance, perfection and a singular focus on delivering the ultimate cycling experience.
I started Serotta back in 1972 because I wanted to build the best bicycles in the world. Since then, that objective has been at the heart and soul of everything we do. We live for the challenge and reward of creating a ride that is superior to any other you can buy.
Since we build bikes one at a time for specific people, we do not have a manufacturing process per se. Instead, we are committed to building a bike for you, a bike that fits you and performs how you want it to. We begin with no preconceptions, no template. There are no shortcuts or magic formulas. No matter how technologically advanced and race-ready a bicycle is, unless it fits you like a glove, peak performance of the bike and rider will never be realized.
Our bikes are 100% handcrafted in our Saratoga Springs, NY, and Poway, CA, factories by craftspeople and cyclists who understand high performance bicycles and are dedicated to making each Serotta perform brilliantly. We design and produce all our own small parts in our facility. We butt and swag our own titanium tubes. And we are fanatical about quality control.
It is really pretty simple. There are lots of great bikes, so there is only one reason for Serotta to build another one. It has to be better. One ride on a Serotta will tell you all you really need to know.
– Ben Serotta